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Coface Seminar: Diverse representation in Communication (Online)

I would like to invite you to our annual Communication Seminar on the 25th of February. We partnered together with our Spanish member UNAF. 


The images and photos of people in any communication campaign or media affects how people think about the world, however photos barely represent the whole range of diversity in society. We don?t want this limit us and continue to ensure an adequate representation of society in our in our member?s outputs. In order to support the campaigns of COFACE and its national members, we would like to collect photos representing families in all their diversity with different colours, abilities and family types. 

Societal diversity should not only be transmitted through visual materials but also through language as language similarly forms our image of society. With our members we would like to reflect on the barriers of languages as well as discuss existing and new strategies. Lastly, we will discuss future collaboration in campaigning, focusing on the question how can we link national and European campaigns?  

Objectives of the webinar 

  • Exchanges on different national campaigns, with a focus on Spain, to encourage learning between COFACE members on national campaigning 

  • Discussion on coordinated European campaigns and projects, taking diversity (family, ethnic, disability) as a starting point, bringing members together around common projects. 

Language of the meeting 

For COFACE and UNAF members only 

Please register here to receive your individual zoom link 



Morning: Virtual study visit of UNAF Spain 


9.30-10.00 Introduction to UNAF: vision, goals, actions 

10-12.30 Focus on the communication and campaigning actions of UNAF  
Topics to be addressed here will include: 
-Media education 
-The importance of semantics in diverse communication 

12.30-13.30 Lunch break 


Afternoon: Focus on Europe 

13.30-14.30 Working together for more diverse representation in communications 

Introduction by Isabell Wutz, COFACE communication officer, to the idea of building an online bank of stock images to be used in communication tools (newsletter, webpages, social media, videos, etc) which represent the full diversity of society, as well as discussing diverse language is messaging and storytelling. 

  • We will examine a list of existing online banks of stock images and videos (see Annex of the programme) 

  • We will reflect on diversity in languages. Are there rules in some organisations? Is there a change in language in the respective countries to be more diverse and gender-neutral? 

  • Can we jointly work on collecting open source photos for use by all COFACE members and partners? What platform could we use? (Flickr, Facebook, multiple platforms) 

14.30-15.00 Tea/stretching break 

15.00-16.00 Exchange on European and national campaigns for 2021 

  • Update on national campaigns and brainstorm on bringing a European dimension: members of COFACE give a voice to families in a myriad of ways, including through different types of campaigns. Here we will update eachother on the key national communication actions for this year, and also think of any joint working in the future. 

  • Update on EU communication actions of COFACE in 2021. Here we will update the COFACE members on the key Communication angles and hooks for 2021 linked to international days, EU legislation and more. 

16.15-16:30 Closure 



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